SERVICE · AI AUTOMATIONS

AI Workflow Automations

Admin tasks are necessary. They are also stealing your best hours. We automate the workflows around lead intake, scheduling, invoicing, reviews, and follow-up so your team can focus on what your customers actually pay for: doing the work well.

Hours back, per week

Most contractors we onboard get 8-15 admin hours back in the first month. That's a full day of dispatching, quoting, and quality-checking the team.

Your stack, automated

We don't replace your CRM, your phone system, or your accounting. We wire the gaps between them so leads do not get dropped and follow-up does not get forgotten.

Human-in-the-loop

AI does the repetitive 80%. Humans handle the edge cases. No black-box decisions on pricing, customer comms, or anything customer-facing without a human checkpoint.

01 · THE ADMIN BURDEN

Every hour you spend on quotes, scheduling, and chasing invoices is an hour your competitor's tech is on a job.

The contractors who scale past $1M–$2M revenue do not work harder. They automate everything that does not require their judgment and spend their time on the work that does: training crews, quality-checking jobs, talking to customers when something goes wrong, and being the boots-on-the-ground reason customers leave 5-star reviews.

We build that automation layer. Same tools you already pay for (CRM, GBP, Google Ads, accounting, calendar) — just wired together so leads do not fall through the cracks, reviews actually get asked for, and the team knows where to be without you texting them at 7am.

02 · WHAT WE AUTOMATE

Six workflows that get the most hours back, fastest.

Lead-to-Job Pipeline

New lead from website, Google Ads, Meta, or GBP hits your CRM in 30 seconds with auto-routing to the right tech, auto-tagged service category, auto-confirmation SMS to the customer. No more 'we never got that form'.

Review Velocity

Job marked complete → auto-text/email asking for a Google review at the optimal time (1-3 days post-service). Negative responses route to owner BEFORE they hit Google. Reply chain handles the polite 'no thanks' gracefully.

Scheduling & Dispatch

AI-assisted dispatch that optimizes routes daily, accounts for tech specialty + customer history, auto-rebooks no-shows, sends day-before reminders + GPS-tracked arrival windows. Customers love it. Your dispatcher's job gets cut in half.

Invoice & Follow-up

Auto-generate invoice from job notes, send via SMS + email, auto-remind at 7/14/30 days, auto-flag accounts past 60 days for owner review. Receivables tighten by 20-40% in the first quarter.

Customer Comms

Bilingual (EN + ES) AI assistant answers common questions (pricing range, availability, service area, what to expect). Routes complex questions to a human in under 30 seconds. Trained on YOUR pricing and YOUR service patterns — not generic.

Reporting Automation

Daily ops dashboard auto-pulled from CRM, ads, GBP, calls, and accounting. One link, one source of truth. No more Monday-morning assembly from eight different tools to figure out how last week went.

SPENDING 4+ HOURS A WEEK ON ADMIN?
We can cut it to 30 minutes.
Free 45-minute audit. We map your current workflows, identify the three highest-leverage automations, and project the hours-back-per-month before you sign anything. No deck, no pitch.
03 · WHAT WE WILL NOT DO

Six lines we never cross.

×
Replace human judgment in customer-facing conversations.

AI handles common questions. Anything outside the trained patterns routes to a human in under 30 seconds. Your customer always gets a human when they need one.

×
Use black-box AI we can't explain.

Every automation has a documented trigger, action, and fallback. If something fires unexpectedly, we can trace exactly why. No magic 'AI did it' answers.

×
Lock your automations behind agency-owned accounts.

Zapier, Make, n8n, GHL, custom code — everything lives on YOUR subscriptions, YOUR API keys, YOUR cloud. Cancel any month and walk away with the whole stack.

×
Replace your CRM, your accounting, or your phone system.

We automate AROUND your existing tools. If your CRM is HubSpot, GHL, ServiceTitan, Housecall Pro, Jobber, or Salesforce, we wire it. We don't sell you a new platform.

×
Promise zero-touch operations.

You and your team stay in the loop on anything customer-facing or high-stakes. Automation removes the busywork, not the judgment. The owner still owns the relationship.

×
Run automations without monitoring.

Every workflow has health-check alerts. If a Zap fails, an integration breaks, or an API throttles, you get a Slack/SMS alert in real-time. We do not 'set and forget'.

04 · FREQUENTLY ASKED

Five questions we get every audit.

We pick by use case. Zapier for fast wire-ups (lead routing, review velocity). Make.com or n8n for complex multi-step flows. Custom code (Node, Python on Cloudways or similar) for high-volume or compliance-sensitive workflows. We rarely build on a single platform — we use the right tool per workflow.
No. We automate around whatever CRM you already use. We have built integrations on HubSpot, GoHighLevel, ServiceTitan, Housecall Pro, Jobber, Salesforce, ZohoOne, and a few custom Airtable setups. Bring whatever you have.
Most engagements run a 2-4 week initial sprint to wire the highest-leverage 3-4 workflows. Full operations-layer rebuilds (every workflow in the business) run 6-10 weeks. We always sequence by ROI: the workflow that gives back the most hours per week ships first.
Initial sprint: $3,500-$8,500 depending on scope and integration complexity. Ongoing management + monitoring + iteration: $750-$2,500/mo. Plus tool subscriptions (Zapier, Make, etc.) which run $20-$200/mo. Pricing is locked at the sprint quote — no per-trigger billing.
You do. Every workflow lives on YOUR Zapier account, YOUR Make account, YOUR cloud. We hand off documentation, run a 30-day shadow period, then you (or another team) takes over. No agency lock-in, ever.
ABOUT

About Sparq

We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.

We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.

Sparq, digital marketing for home-services contractors
PROOF

What contractors say after 90 days with us.

They rebuilt our Google Ads from scratch in 30 days and our cost per booked job dropped 62%. The bilingual campaigns alone added a full crew's worth of work.
Marco R.
Owner, Orlando Roofing Co.
We had been with two other agencies before Sparq and never got a straight answer about what was actually working. First report we got from Sparq was one number: booked jobs. Have not gone back since.
Jenny T.
Owner, Hudson Valley HVAC
The bilingual side is what sold us. Our Spanish-speaking customers are our best customers and finally have a website and ad funnel that meet them properly.
Luis G.
Owner, Paterson Plumbing & Heating
AREAS WE SERVE

Built for FL, NY and NJ.

We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.

Contractor websites built and launched
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Active service cities across FL, NJ, NY
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Marketing for home-services teams
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TALK TO US

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