Google Ads & Performance Max
A click is not a customer. A lead is not a job. A job is not a profitable job.
We manage Google Ads for home-services contractors against the only metric that pays your mortgage: profitable jobs booked. Everything else is a means to that.
Bilingual: English + Spanish
Native Spanish speakers on staff. Real copy, not auto-translated. Used where it actually helps.
Home services only, 10+ years
Roofing, HVAC, plumbing, painting, landscaping, remodeling, pool, electrical. That is the list.
Month-to-month after 90 days
No 12-month handcuffs. Cancel any month with 30 days notice. We earn the next month every month.
Google Ads engineered for cost per booked job.
The metric we report on is not click-through rate or cost per click. It is cost per booked job: phone calls and form submissions that produced revenue. Every campaign is structured backwards from that number.
We run the full Google paid stack: Local Service Ads (LSA), search campaigns by service and city, Performance Max for shoulder demand, retargeting through Display and YouTube. Then we tune based on the calls and the form submissions, not the dashboard impressions.
Six channels, one report.
Local Service Ads (LSA)
Google-Guaranteed badge in the map pack. Pay per lead, not click. We handle background check, license verification, and dispute filings on bad leads. Often the highest-ROI channel for plumbing, HVAC, electrical.
Search campaigns
One campaign per service per market with negative keyword libraries already built. Single-keyword ad groups for high-intent terms. RSAs (responsive search ads) with copy that includes the city + service.
Performance Max
For shoulder demand: branded search, YouTube, Display, Discovery. Asset groups segmented by service so the algorithm does not blend a roof repair budget into a window cleaning ad.
Call tracking + bidding
WhatConverts or CallRail wired to every campaign. Calls under 60 seconds excluded from conversion data. Bid strategy optimizes for booked jobs, not raw lead count.
Landing page integration
If your Quality Score is suffering, we ship a dedicated landing page in the same sprint. Faster load, single-purpose conversion, A/B variant included. Quality Score lift often drops CPC 20-30%.
Reporting on cost per booked job
Monthly report has one number: cost per booked job. Not impressions, not clicks, not even leads. The number that tells you if the ad spend is profitable.
Six lines we never cross.
Broad match plus zero negatives equals lighting your ad budget on fire. Every campaign we ship starts with a 200+ negative keyword baseline.
Flat monthly management fee. Period. Percent-of-spend incentivizes the agency to spend more, not to optimize. We get paid the same whether you spend $5K or $50K.
Your ad account is in YOUR Google business email, owned by you. We have manager-level access. Cancel any month, account stays with you.
Impressions are vanity. Clicks are vanity. Cost per booked job is the only KPI on our monthly report.
Every monthly report includes the full search-term list with the negatives we added. You see exactly what we are doing inside the account.
Search ads can produce same-day leads, but stable performance takes 30-45 days of bid tuning. Anyone guaranteeing a specific lead count in week 1 is selling you a service we do not offer.
Questions we get every week.
What's the minimum ad spend?
Should I be running Google Local Service Ads (LSA)?
Do I need a separate landing page or can I send traffic to my homepage?
How quickly will I see leads after launch?
Do you charge a percentage of ad spend?
About Sparq
We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.
We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.
What contractors say after 90 days with us.
Built for FL, NY and NJ.
We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.
Get a Google Ads plan
Tell us your business and where you want to grow. Free 30-minute audit, written plan in 7 days.
- Free 30-minute audit call
- Written 90-day plan in 7 days
- Cancel any month after the foundation sprint
- We respond within 1 business day
Ready to fill your calendar?
Free 30-minute call. We will audit your funnel live, tell you the 3 things to fix this week, and you decide if we should be the team to fix them.