Google Business Profile Management
For most home-services contractors, the Google Business Profile (GBP, formerly Google My Business) outperforms the website on raw lead volume. By a lot.
Bilingual: English + Spanish
Native Spanish speakers on staff. Real copy, not auto-translated. Used where it actually helps.
Home services only, 10+ years
Roofing, HVAC, plumbing, painting, landscaping, remodeling, pool, electrical. That is the list.
Month-to-month after 90 days
No 12-month handcuffs. Cancel any month with 30 days notice. We earn the next month every month.
The free channel 70% of contractors fumble.
Google Business Profile is the map-pack listing that shows up before any search result. For home services, the map pack drives more calls than the organic results that follow it. And the profile costs zero in media spend.
The catch: GBP needs active management. Weekly posts, category tuning, photo cadence, review responses, Q&A monitoring, service area updates. Most contractors set it and forget it. We run it like the lead source it actually is.
Six layers of active GBP management.
Profile audit + fix
Day-one audit: NAP consistency, category alignment, service area boundaries, hours, attributes, photos. Most contractors have at least three fixable issues that are costing map-pack visibility.
Service area + categories
Most contractors pick the wrong primary category. We test multiple primary categories and lock in the one that ranks. Service area tuned weekly based on heat-map data.
Review velocity strategy
Weekly review-ask automation through your CRM (or text-based). Owner-replied responses to every review within 24 hours. Negative review escalation flow that protects the rating.
Q&A monitoring
Customer-submitted questions on GBP get answered within 24 hours by us, in your voice. We also seed Q&A with FAQ-style questions that pre-emptively rank for long-tail queries.
Posts + photos cadence
One weekly post (offer, FAQ, photo, service update). Two-three monthly photo uploads tied to active jobs. Both feed Google's signal that the listing is alive and active.
Insights tied to calls
Monthly report shows GBP impressions, direction requests, website clicks, AND phone calls (with call duration via call tracking). The number we optimize for: booked jobs from map-pack discovery.
Six lines we never cross.
One Google review-policy violation can suspend your profile. Permanently. We use only legitimate review-ask automation against your real customer base.
Google catches it and penalizes. Service area must match where you actually dispatch, with reasonable buffer cities.
Monthly engagement includes ongoing posts, photos, Q&A, review responses, and category testing. Not 'audit and walk away'.
Your GBP is in YOUR Google business email. Period. We have manager access, never ownership.
If we cannot measure the calls the profile generates, we cannot tune it. Call tracking (WhatConverts or CallRail) is wired in week one, included.
Google's review removal process is free and slow. We file flag requests on legitimately violating reviews at no extra charge. Anyone selling 'guaranteed review removal' is lying.
Questions we get every week.
How often do you post on the GBP?
Do reviews really need responses?
I have multiple service locations — how does that work?
My service area is bigger than 30 miles. Can GBP handle that?
Does GBP management help my Google Ads performance?
About Sparq
We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.
We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.
What contractors say after 90 days with us.
Built for FL, NY and NJ.
We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.
Get a GBP plan
Tell us your business and where you want to grow. Free 30-minute audit, written plan in 7 days.
- Free 30-minute audit call
- Written 90-day plan in 7 days
- Cancel any month after the foundation sprint
- We respond within 1 business day
Ready to fill your calendar?
Free 30-minute call. We will audit your funnel live, tell you the 3 things to fix this week, and you decide if we should be the team to fix them.