Service · Meta Ads

Meta Ads for Facebook + Instagram

Let us be honest. For most home-services contractors, Facebook and Instagram are not the first channel that should get budget. Google does. Local Services Ads do. Your Google Business Profile does.

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Bilingual: English + Spanish

Native Spanish speakers on staff. Real copy, not auto-translated. Used where it actually helps.

Home services only, 10+ years

Roofing, HVAC, plumbing, painting, landscaping, remodeling, pool, electrical. That is the list.

Month-to-month after 90 days

No 12-month handcuffs. Cancel any month with 30 days notice. We earn the next month every month.

01 · WHEN META MAKES SENSE

Cheaper, warmer leads when Google search is saturated.

Meta Ads (Facebook + Instagram) work for home services in three specific situations: (1) your Google CPCs are over $15 and you need a cheaper lane, (2) your service is something homeowners do not search for proactively but want when they see it (remodeling, landscaping, pool service), or (3) you have a strong before-and-after photo library that does the selling.

We do not run Meta as a ‘me too’ channel. We run it when the math works.

02 · WHAT WE BUILD

Six things every Meta engagement ships with.

Lead-form ads

Native Facebook lead forms with pre-filled fields from the user's FB profile. Lower friction than a landing-page form, typically 30-50% lower cost per lead. CRM sync via Zapier or native integration.

Click-to-WhatsApp

For markets with bilingual customers, click-to-WhatsApp ads route Spanish-speaking leads directly to your team. Often the warmest leads in the funnel.

Click-to-Messenger

Same idea, Messenger flow. Useful for after-hours lead capture — a chatbot can collect address + issue + urgency before your team responds the next morning.

Retargeting from organic visitors

Pixel installed on day one. Anyone who hits your site from any source gets retargeted with service-specific ads on Facebook and Instagram. Usually the cheapest CPM in the account.

Bilingual creatives

Spanish version of every ad set, written by native Spanish-speaking writers, not Google Translate. Often delivers 40%+ cheaper leads in EN-dominant markets.

Creative refresh cadence

New creative every 2 weeks before fatigue kills CTR. Includes static, video, and carousel formats. We use your photo library + AI compositing for variations.

GOOGLE CPC OVER $20?

Meta might be your cheaper lead lane. Free audit.

We look at your service categories, your current ad mix, and your photo assets. If Meta is not the right channel, we will tell you. If it is, we show you the projected cost per lead.

Book the audit or call (329) 223-6777

03 · WHAT WE WILL NOT DO

Six lines we never cross.

Run Meta as a brand-awareness play.

Brand awareness is what big agencies sell when they cannot tie spend to leads. Every Meta campaign we run has a lead-form, call, or WhatsApp objective.

Boost organic posts.

Boost is the worst CPM in the entire Meta ad stack. We run real campaigns through Ads Manager, not the boost button.

Ignore creative fatigue.

After 2 weeks the same creative loses 30-50% efficiency. Refresh cadence is in the engagement. No exceptions.

Use 'like-farming' or vanity engagement objectives.

Reactions and shares do not book jobs. Lead-form, WhatsApp, calls, and website conversions are the only objectives we run.

Build the ads in your account using Sparq's pixel.

Your pixel, your ad account, your domain verification. Cancel any month and walk away. We will never put our pixel on your site.

Promise leads at impossible CPLs.

Realistic CPL for home services on Meta is $25-$80 depending on category. Anyone promising $5 leads is selling you junk leads.

04 · FREQUENTLY ASKED

Questions we get every week.

What's the minimum Meta ad spend?

$30/day per campaign is the practical minimum for Meta’s algorithm to optimize. We typically recommend $1,500-$2,500/mo across 2-3 active campaigns. Below that, you are not buying enough data for the platform to learn.

Does Meta work for emergency services like plumbing or HVAC?

Not for the emergency call itself — that is Google search territory. But Meta does work for proactive sales: maintenance plans, water heater replacements, AC tune-ups, ductwork upgrades. Anything where a homeowner sees the ad, thinks ‘oh I have been meaning to…’ and books.

How do the bilingual leads convert vs the English-only leads?

In Florida and parts of New Jersey, Spanish-language Meta campaigns often have 30-50% lower cost per lead and 10-20% higher booked-job conversion. The Spanish-speaking market has less ad competition, so creative breaks through more easily.

Do you handle creative production?

We can. We have native AI compositing tools for ad variations from your existing photos, plus we work with a Miami-based shoot team for fresh creative. Creative is quoted separately by scope: $500-$1,500 per creative refresh sprint.

How are leads delivered?

Real-time CRM sync via Zapier or native integration with HubSpot, Salesforce, GHL, ServiceTitan, or Housecall Pro. Email + SMS alert to your team within 30 seconds of lead submission. Bad leads get reported back through Facebook lead-quality feedback.

ABOUT

About Sparq

We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.

We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.

PROOF

What contractors say after 90 days with us.

They rebuilt our Google Ads from scratch in 30 days and our cost per booked job dropped 62%. The bilingual campaigns alone added a full crew's worth of work.

Marco R.

Owner, Orlando Roofing Co.

We had been with two other agencies before Sparq and never got a straight answer about what was actually working. First report we got from Sparq was one number: booked jobs. Have not gone back since.

Jenny T.

Owner, Hudson Valley HVAC

The bilingual side is what sold us. Our Spanish-speaking customers are our best customers and finally have a website and ad funnel that meet them properly.

Luis G.

Owner, Paterson Plumbing & Heating

AREAS WE SERVE

Built for FL, NY and NJ.

We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.

Orlando, FL Kissimmee, FL Paterson, NJ Newburgh, NY Middletown, NY Rye, NY

Contractor websites built and launched

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Active service cities across FL, NJ, NY

Marketing for home-services teams

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Of leads tied to a campaign source

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TALK TO US

Get a Meta Ads plan

Tell us your business and where you want to grow. Free 30-minute audit, written plan in 7 days.

SPARQSPARQ

Let's go

Ready to fill your calendar?

Free 30-minute call. We will audit your funnel live, tell you the 3 things to fix this week, and you decide if we should be the team to fix them.

Book a Strategy Call →(329) 223-6777