Search Engine Optimization
If your customer is in Orlando and types “roofer near me” tonight, you want to be one of the three pins they see on the map. Not page two. Not a generic state-wide list. The map pack.
That is what we work toward. Everything else is a vanity exercise.
Bilingual: English + Spanish
Native Spanish speakers on staff. Real copy, not auto-translated. Used where it actually helps.
Home services only, 10+ years
Roofing, HVAC, plumbing, painting, landscaping, remodeling, pool, electrical. That is the list.
Month-to-month after 90 days
No 12-month handcuffs. Cancel any month with 30 days notice. We earn the next month every month.
SEO that ranks where homeowners actually search.
Home-services SEO is not blog SEO. It is service-area pages, schema markup, GBP integration, and review velocity working together so when a homeowner in your service area searches for a plumber at 9pm, your site is one of the three results Google trusts enough to show.
We build the SEO stack from the foundation up: technical health, on-page content per service per city, structured data, GBP signal-strengthening, and reporting tied to booked jobs, not impressions.
Six layers, all working together.
Local SEO + GBP
Map-pack visibility through service-area-aligned content, category tuning, NAP consistency, and review-velocity playbook. The free channel 70% of contractors fumble.
Service x Location pages
One landing page per service per city in your service area. Indexed, schema-marked, internally linked, ranked. The programmatic local SEO most agencies skip.
Schema markup
LocalBusiness, Service, FAQPage, and Review schema on every relevant page. Validated in Google Rich Results. The signals that pull you into knowledge panels and rich snippets.
Technical SEO + speed
Core Web Vitals audit, sitemap repair, redirect cleanup, indexability fixes. Sub-2-second mobile load. If Google can not crawl your site fast, you can not rank.
Content strategy
Three blog posts a month written by humans against real keyword research. Topic clusters that build authority across your service categories. No AI dumps.
Reporting tied to booked jobs
Monthly report shows ranking lift, organic traffic, AND booked-job attribution. WhatConverts or your CRM feeds the booked-jobs number. No vanity metrics.
Six lines we never cross.
If a human would not read it, Google should not rank it. Period. Every page we ship is human-written against real keyword intent.
One Google update from a 100% traffic drop. We build links the slow way: citations, partnerships, real coverage.
If we are not actively producing pages, posts, or technical fixes that month, we owe you a credit. No 'maintenance' invoicing.
GBP, Search Console, GA4, your CMS — all in YOUR name from day one. Cancel any month and walk away with everything.
SEO is compounding. We can promise content shipped + technical fixes implemented. We cannot promise position 1 in 30 days. Anyone who does is lying.
If your service area is 20%+ Spanish-speaking, native Spanish pages are included in the foundation. Not an upsell.
Questions we get every week.
How long until I see SEO results?
What's in your monthly retainer?
Do I need to give you access to my Google Business Profile?
What if my site has a bad backlink profile or has been penalized?
Does the bilingual SEO actually move the needle?
About Sparq
We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.
We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.
What contractors say after 90 days with us.
Built for FL, NY and NJ.
We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.
Get a SEO plan
Tell us your business and where you want to grow. Free 30-minute audit, written plan in 7 days.
- Free 30-minute audit call
- Written 90-day plan in 7 days
- Cancel any month after the foundation sprint
- We respond within 1 business day
Ready to fill your calendar?
Free 30-minute call. We will audit your funnel live, tell you the 3 things to fix this week, and you decide if we should be the team to fix them.