Service · Web Design

Website Design & Development

Most contractor websites are pretty. Almost none of them book jobs.

Bilingual: English + Spanish

Native Spanish speakers on staff. Real copy, not auto-translated. Used where it actually helps.

Home services only, 10+ years

Roofing, HVAC, plumbing, painting, landscaping, remodeling, pool, electrical. That is the list.

Month-to-month after 90 days

No 12-month handcuffs. Cancel any month with 30 days notice. We earn the next month every month.

01 · WHAT WE BUILD

Websites built for how home-services customers actually search.

Your customer is not at a desktop in a quiet office. They are on a phone, in a driveway looking at a leak, comparing three Google results in under thirty seconds. Scrolling fast, ignoring banners, looking for one of two things: a phone number to call, or a quote button that does not feel like a trap.

If your site takes more than three seconds to load, half of them are gone before they see your name. If your phone is not tap-to-call on the first screen, most of the rest leave too. We design for that three-second customer — fast, mobile-first, no clutter.

02 · WHAT'S INCLUDED

Six things every Sparq site ships with.

Strategy & Architecture

We map every page to a real customer question. Sitemap reviewed, journey wireframed, conversion path defined before a single pixel ships.

Conversion-First Design

Designed in Figma with mobile as the first frame, desktop as a stretch. Phone numbers, forms, and CTAs land where the thumb actually rests.

Native WordPress Build

Coded in Elementor on Hello theme. You own the install, the database, the content. No proprietary platform. No rebuild every two years.

Speed & Core Web Vitals

Sub-2-second mobile load. Lazy-loaded images, deferred scripts, edge cache. Built to pass Google's Core Web Vitals on day one, not after six revisions.

SEO Foundation

Schema markup (LocalBusiness, Service, FAQ), XML sitemap, Yoast meta on every page, clean URL structure. Rank-ready the moment you flip the switch.

Care & Hosting

Optional managed hosting on Cloudways, weekly updates, daily backups, uptime monitoring, security hardening. You ship the work, we keep it live.

03 · HOW THE BUILD RUNS

Six weeks from kickoff to live.

  1. 01

    Brief

    60-minute discovery call. We look at your current site, your booked-job source data, your three biggest competitors. You walk away with a one-page audit whether you sign or not.

    Week 0 · Free
  2. 02

    Architect

    Sitemap, page-by-page wireframe, copy outline, image direction. Reviewed live on Figma so you can mark up anything. No surprises in week 6.

    Weeks 1–2
  3. 03

    Build

    WordPress + Elementor with native widgets only (no html-blob pages). Mobile-first. Tracking, schema, integrations wired in as we build, not bolted on.

    Weeks 3–5
  4. 04

    Launch & Care

    Go-live in week 6. Cutover scheduled outside your busy hours. Then we run a 60-day "leak audit" against the new site and tune copy + conversion based on the first month of real traffic.

    Weeks 6+
YOUR CURRENT SITE
Probably leaking jobs right now.
Free 30-minute audit. We pull your real numbers, show you the leaks, and walk you through how a Sparq build would close them. No deck, no pitch.
04 · WHY US

Why we win against the agencies you already called.

We ship

Six weeks, not six months. Live site in your hands while the other agencies are still on their second discovery call.

Native bilingual

Real Spanish copy by Spanish speakers, not Google Translate. Used where it actually helps you book the job.

Home-services specialty

We've built for roofers, HVAC, plumbing, pool, electrical. We know which page converts which call.

Tied to outcomes

Every form, click, and call routes to a real reporting source. The number on your monthly report is booked jobs, not impressions.

05 · WHAT WE WILL NOT DO

Six lines we never cross.

×
Build on Wix, Squarespace, or any platform you can't fully own.

You should own the database, content, and exit path. Period.

×
Use AI stock photos without a human rewrite.

You can spot it. Your customer can spot it. We won't ship it.

×
Sell you "SEO" that is just stuffing service-area names in the footer.

Real local SEO is content + schema + reviews + speed. The footer is the last thing on the list.

×
Promise rankings we cannot defend.

We can promise speed, copy quality, schema. We cannot promise position 1 in 30 days. Anyone who does is lying.

×
Lock your site behind a fee that disappears if you cancel.

Cancel any month, walk away with your site, your hosting, your domain.

×
Use html-blob page builders nobody can edit later.

Every page we ship is editable in Elementor by a human, not a developer.

06 MORE

Frequently asked

No. We will host for you if you want, or hand off to whoever you already use. Our only requirement is that the host is fast enough to hit the page-speed targets we agree on.
Sometimes. If the bones are good and only the design is dated, a redesign is faster and cheaper. If the structure is broken (no service-area pages, no schema, no mobile thinking), starting over is honestly less work and less cost long term. We will tell you which one applies.
For sites we build alongside an SEO and Google Business Profile push: typically thirty to ninety days for first lift, six months for compounding results. Paid traffic via Google Ads can drive leads from day one.
Yes, but our local-market knowledge is deepest in those three states. If you are elsewhere we will be honest about what that means for the local-SEO portion of the work.
We can collaborate. We have led builds where the client’s in-house designer owns visuals and we own structure, copy, and conversion. Tell us what you have on the team and we will scope around it.
ABOUT

About Sparq

We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.

We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.

Sparq, digital marketing for home-services contractors
PROOF

What contractors say after 90 days with us.

They rebuilt our Google Ads from scratch in 30 days and our cost per booked job dropped 62%. The bilingual campaigns alone added a full crew's worth of work.
Marco R.
Owner, Orlando Roofing Co.
We had been with two other agencies before Sparq and never got a straight answer about what was actually working. First report we got from Sparq was one number: booked jobs. Have not gone back since.
Jenny T.
Owner, Hudson Valley HVAC
The bilingual side is what sold us. Our Spanish-speaking customers are our best customers and finally have a website and ad funnel that meet them properly.
Luis G.
Owner, Paterson Plumbing & Heating
AREAS WE SERVE

Built for FL, NY and NJ.

We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.

Contractor websites built and launched
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Active service cities across FL, NJ, NY
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Marketing for home-services teams
0 + yrs
Of leads tied to a campaign source
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TALK TO US

Get a Web Design plan

Tell us your business and where you want to grow. Free 30-minute audit, written plan in 7 days.

SPARQSPARQ
Let's go

Ready to fill your calendar?

Free 30-minute call. We will audit your funnel live, tell you the 3 things to fix this week, and you decide if we should be the team to fix them.