Digital Marketing for Home-Services Contractors
No retainer-mill packages. No vague “branding strategy.” Just SEO, Google Ads, Meta, and bilingual lead-gen built to ring your phone every day across Florida, New York, and New Jersey.
Bilingual: English + Spanish
Native Spanish speakers on staff. Real copy, not auto-translated. Used where it actually helps.
Home services only, 10+ years
Roofing, HVAC, plumbing, painting, landscaping, remodeling, pool, electrical. That is the list.
Month-to-month after 90 days
No 12-month handcuffs. Cancel any month with 30 days notice. We earn the next month every month.
We don't do branding strategy.
We do booked jobs, week after week.
Everything you need to get found and get booked.
Search Engine Optimization
Rank where your customers actually search.
Google Ads & Performance Max
Service-area campaigns engineered for cost per booked job.
Meta Ads (Facebook + Instagram)
Lead-form, Click-to-WhatsApp, and Messenger funnels that convert.
Website Design & Development
Pages a Googler trusts and a homeowner books from.
Google Business Profile Management
The free channel that 70% of contractors fumble.
Bilingual Marketing (English + Spanish)
Real Spanish, written by people who actually speak it.
Eight trades. One playbook.
Built for how homeowners actually buy.
Landscaping
Spring spike. Retainer-shaped year-round.
Remodeling
Long sales cycles, gallery-driven, lead-form heavy.
Pool Service
Sun-belt sleeper trade. Vacation rentals create urgency.
Electrical
Panel upgrades, EV chargers, old wiring. New search intent every quarter.
A four-step system. Boring on purpose.
Audit + plan
Two-week dive into your offers, GBP, ad accounts, and competitors. You walk away with a written 90-day plan whether we work together or not.
Foundation sprint
Tracking installed properly (no broken events). Site, GBP, and offers tightened. Baseline cost-per-job benchmarked across channels.
Launch + iterate
Channels turned on in priority order. Weekly reviews, daily ad shaves, monthly content drops. Everything ladders to booked jobs.
Compound
Each quarter we double down on what’s printing and kill what isn’t. Your CPL drops, your booked-job count climbs. That’s the deal.
Built for Florida, New York and New Jersey.
Orlando, FL
PRIMARY MARKET · BILINGUAL
Sparq's home market. We work with roofing, HVAC, plumbing, and pool contractors across Orlando, with bilingual capability where the metro warrants it.
Kissimmee, FL
BILINGUAL
Vacation-rental driven HVAC and pool demand creates same-day service urgency unique to the metro. Roughly two-thirds of Kissimmee residents speak Spanish at home, so bilingual marketing tends to land here.
Paterson, NJ
BILINGUAL
Pre-WWII housing stock drives plumbing emergencies, boiler failures, and roof leaks on multi-family Victorians. A large share of homeowners speak Spanish at home, which makes bilingual capability useful in this market.
Newburgh, NY
BILINGUAL
Hudson Valley city where old housing plus harsh winters drive year-round HVAC and roofing demand. Diverse population includes Spanish-speaking neighborhoods, so bilingual marketing has a real home here.
Middletown, NY
Orange County hub with cold winters and ice-dam roof season. Emergency HVAC and roofing capture is the lead generation play.
Rye, NY
Affluent Westchester market with high-ticket remodel and premium HVAC demand. Quality and design sophistication win over price competition.
We are not who you have worked with before.
About Sparq
We started Sparq in 2015 because every other agency we looked at sold contractors generic-marketing-shaped objects. Pretty decks, vague scopes, no number you could point at.
We built the opposite. One vertical, one number on every report (booked jobs), one bilingual capability that helps in markets where it matters. Today we run digital operations for roofers, HVAC contractors, plumbers, and five other trades across Florida, New York, and New Jersey.
What contractors say after 90 days with us.
Built for FL, NY and NJ.
We work across Florida, New York, and New Jersey. Six active cities today, with bilingual capability where the market warrants it.
Ready to fill your calendar?
Free 30-minute call. We will audit your funnel live, tell you the 3 things to fix this week, and you decide if we should be the team to fix them.